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Thursday, May 17, 2012
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19% of BC and 30% of Vancouver population note they are tennis players in 2010

Strategic Plan 2012-2015

Tennis BC Strategic Directions for 2012-2015

Tennis BC Mandate:

  • To inspire and enable tennis throughout communities in British Columbia

At Tennis BC, we value:

  • Leadership
  • Integrity
  • Excellence
  • Teamwork
  • Innovation

The Operational Pillars of Tennis BC, they are:

  • Grow community tennis
  • Enhance competitive infra-structures for all levels
  • Stimulate new facilities and foster the development of existing facilities
  • Expand and embrace volunteerism
  • Showcase tennis through major events and sponsorships
  • Increase the consistency and competency of coaching and officiating

Establishing key result areas, they are:

  • Prospect and identify a feasible major Tennis BC Facility for training, events and offices
  • Improve Stakeholder Engagement Strategies
  • Build digital communication and technology tools (an internal focus)
  • Extend Tennis BC presence geographically
  • Marketing the entire spectrum of Tennis BC services from beginner to professional player
  • Organizational health

Full version of Tennis BC strategic plan

Please contact president@tennisbc.org for any comments.